Questions created by contactatonce
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Should We Switch from Several Exact Match URLs to Subdomains Instead?
We are a company with one product customized for different vertical markets. Our sites are each setup on their own unique domains:
Algorithm Updates | | contactatonce
contactatonce.com (Brand)
autodealerchat.com (Auto Vertical)
apartmentchat.com (Apartment Vertical)
chatforrealestate.com (Real Estate Vertical) We currently rank well on the respective keyword niches including:
- auto dealer chat (exact match), automotive chat, dealer chat
- apartment chat (exact match), property chat, multifamilly chat
- chat for real estate (exact match), real estate chat To simplify the user experience we are considering moving to a single domain and subdomain structure: contactatonce.com
auto.contactatonce.com
apartment.contactatonce.com
realestate.contactatonce.com QUESTIONS:
1. Considering current Google ranking strategies, do we stand to lose keyword related traffic by making this switch?
2. Are there specific examples you can point to where an individual domain and subdomains each ranked high on Google across a variety of different niches? (I'm not talking about Wikipedia, Blogger, Blogspot, Wordpress, Yahoo Answers, etc. which are in their own class, but a small to mid size brand). Thank you,
Aaron0 -
Penguine Recovery
Our site, www.autodealerchat.com got hit hard by Google's recent Penguin update (also known as the over-optimization update). For our main set of keywords including: auto dealer chat dealer chat car dealer chat automotive chat We lost placement across the board most notably on automotive chat where we were third and are today non-existent. If you look at our site, we were following former best practices and SEOMoz recommendations. If you look at our backlinks, we were playing the white hat game like everyone else. SEOMoz tools indicated that we were tops in terms of Domain Authority, etc. according to the old rules. Everything changed on April 25th. Going forward, what are some of the things that we can do to regain some of that lost ground? Thanks in advance for the insights.
White Hat / Black Hat SEO | | contactatonce0