Hi

If you use Adobe's toolset aka Digital Publishing, then you will be creating an native-like app for your readers. While there are very attractive examples of these, this technology is less suited for marketing purposes. One of the reasons being that content in native apps, in other words published on the App Store, is not being indexed by Google.

If you want your content to be found organically, then this is not the route to take. If you want to create content for marketing purposes, then this is likely not the route to take either: other impediments are eg the decrease in lead conversions because you go through the app store instead if direct access. More info on publishing tech for marketing on http://bestcontentmarketingtool.readz.com

If you export as PDFs, these will be searchable (but of course not optimized) but then again, they are not responsive, no in-content analytics etc.

Depending on your need, you might consider web-based technologies. Feel free to check out our company at http://www.readz.com

All the best

Bart

CEO Readz

In the end it is all HTML/CSS and some scripts. What search engines need in code is to be able to find what they're looking for easily: sitemaps, Title, etc

Wordpress does a lot of this automatically, but there is absolutely no reason why a clean hand-coded site wouldn't achieve all these requirements as good as a Wordpress site. Wordpress sites also need optimizations in terms of SEO, speedetc before they become top-rank.