Welcome to the Q&A Forum

Thanks for your input everyone!

Thanks Chris and Erick,

You both touch on something that we are concerned about... Is moving to a breadcrumb structure going to make the tags too generic and negatively impact the ones we have optimized to be unique and attention grabbing? (And yes, Chris, that is a good example of the structure it would become)

On one hand, we have some title tags that were written a few years ago when keyword stuffing was encouraged. Obviously these need to be changed, so in this case we would consider it a positive to move to a breadcrumb structure to at least wipe any negative effects of keyword stuffing, even if the result isn't the most relevant.

On the other hand, we have gone through and edited the title tags of some pages so they are optimized for length, keyword placement, etc. and these are the ones we don't want to lose.

Our biggest concern, however, is the ones we don't know about. We are under a bit of a time crunch at this point, and the website has over 1,500 pages of content. Going through each title tag and assessing it's value will be a fairly time-consuming process unless there are tools that I'm unaware of.

Any suggestions?

Thanks!

We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site?

Thanks!

We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site?

Thanks!