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I've done extensive research into http://www.maggiesottero.com/  and cannot come up to any definitive conclusions as to why this site is ranking #1 for the term "wedding dresses."  The page is not optimized for the keyword. **Any thoughts? **

A robots.txt file is properly implemented on the mobile site to block Googlebot from crawling, yet, when running a site: query for the site in google, it still returns over 104,000 pages from the mobile site in the index. Why could this be happening?

Is it possible to de-index a specific URL from showing up in a specific locale? For example, if I want to de-index http://www.example.com/category/product1 from http://www.google.co.uk but not http://www.google.com, is that possible?