Top SEO Tips for 2024 — Whiteboard Friday
3/1/2024
It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.
Blog Posts
On-page Video SEO – Whiteboard Friday
12/8/2023
Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.
How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
12/16/2022
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.
Visual Search Optimization — Whiteboard Friday
9/16/2022
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content.
SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
6/29/2022
In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools.
The Top Tech SEO Strategies for 2022 and Beyond
1/27/2022
Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.
Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns
4/26/2021
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
The Strategic Value of Structured Data Implementation on SME Websites
2/23/2021 When we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.