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I'm trying to provide evergreen, thought leadership content with the occasional product review - about 500 words each, decent quality.  Do you think 2x a week, niche notwithstanding, is frequent enough to keep rankings up, i.e. we have a fresh, active site?

Thanks

For a consumer facing blog, how often do you recommend updating content to develop good rankings?  I understand that it's really dependent upon the niche/competition, but what are some best practices?  Content is expensive.  Thanks