Dave Lloyd is Senior Manager of Global Search Marketing at Adobe Systems where he leads a global team delivering Organic & Site Search strategies. His team’s charter is to deliver industry best practices, drive KPI-focused goals, integrate with all marketing & web disciplines, and alpha test Adobe Marketing Cloud products. In his prior role, he oversaw Cisco’s Global SEO Strategy and previously worked at Apple, Openwave, NetSuite, Palm, & Handspring. He is Google-certified, with 12 years in Digital & Search Marketing, and a Business degree from U.C. Davis.