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Many thanks for your answer! I've been reading a number of articles recently about the updates to Google's algorithm. Some people say that link building is a dying art, as Google is focussing on more naturally shared content, where as others say that it's worth spending time on. Is it just that no one really knows?

Hi,

I hope this isn't a dumb question, but I was asked by a local company to have a look at their website and make any suggestions on how to strengthen and improve their rankings. After time spent researching their competitors, and analysing their own website I was able to determine that they are actually in a good position. The have a well structured site that follows the basic search rules, they add new relevant content regularly and are working on their social strategy. Most of their pages are rated A within Moz, and they spend a lot of time tweaking the site.

When I presented this to them, they asked why there are sites that rank above them that don't seem to take as much care over their website. For example, one of their main competitors doesn't engage in any social networking, and rarely adds content to their site. I was just wondering if anyone could shed any light on why this happens?

I appreciate there's probably no simple answer, but it would be great to hear some different input.

Many thanks