Tzvi Balbin is an experienced digital marketer previously heading up online marketing at CatchOfTheDay, one of Australia’s fastest growing online retailers (raising $80m in 2012), improving their conversion rates by over 25% and managing the email database of Australia’s largest email sender.
Before that Tzvi was head of online marketing at DealsDirect.com.au – “Australia’s favourite online department store” – (Canstar Blue). Tzvi re-launched the DealsDirect Affiliate Program into a viable revenue channel generating over six figures in revenue per month. He also increased the DealsDirect Facebook page likes from 10 000 to over 150 000 in six months.
In his teens Tzvi setup and ran a six figure eBay business across three niche categories.
He is also a collector of fine whiskies – his favourite is from the Speyside region.
He now runs his own eCommerce and Optimisation consultancy, DataSauce and shares his wisdom with eCommerce stores the world over.
