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Hmmm. Sometimes it just seems to go like that. And, yes, I suspect Adwords may be the cause. I experience something similar with a certain location based keyword that is ranked #1 and have to use Adwords to get the required clicks. And yet, another similar location keyword we target can achieve the same click throughs at a lower ranking without Adwords.

I have always included targeted keywords such as 'bed bugs barrie' and it has worked well.

Hi Tim,

I'd suggest more of a variation in content than just swapping out keywords for location pages. And definitely pad out the main pages and posts with more content as they're a little on the short side.

Cheers,

Dave