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Hello, At some time in the past our WP site had urls like this: www.oursite.com/blog/post-title-pretty-link The site has not used that url structure for quite some time, but Moz crawl is still hitting every post with /blog/prepended and as a result is generating thousands of 404s.  When the /blog/ is removed from the url, then the urls work fine. Where are those old urls being stored and how can we update them? How do we address this issue? Any assistance will be appreciated. Thanks!

I need your help to settle an argument here in our office. It boils down to improving our ranking for “driver education course Michigan.” One guy is convinced that if we want a site to rank for a multi-word keyterm like that, we need to use those exact words, in that order. He keeps creating pages with really awkward H1 titles and H2 subheadings using that exact phrase. H e claims appeal to search engines, but I think the cumbersome syntax is off-putting to any potential people who come to our site. Another guy claims that search engines are more sophisticated than that. He says we don’t need those exact words; it’s enough that the text on the page include “Michigan,” “driver education,” and “driver education course” a few times each. Even related terms like “drivers ed,” “driving school,” and “driver education classes” will help us to rank higher for “driver education course Michigan,” according to this guy. Neither of them can convince the other, and meanwhile I don’t know which to believe. Can you help?