Questions created by dbmmark
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Why do you call it a Campaign?
I'm trying out PRO and have a simple question. Why do you call the main organizational unit in this tool a "Campaign"? "Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience. But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain. Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline? By the way, the tool seems great and I love the useful data it provides. I guess I'm really trying to understand the SEO mindset the underpins the design of PRO. Thanks for any help!
Moz Pro | | dbmmark0