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My team is new to the world of SEO.  We were both in other departments when our last "expert" left and we became the entire department.  Needless to say, we have many questions. I have a site for an existing customer - she wants to know if it is a good idea to change her URLs.  She went to a webinar that suggested she include "for sale" in URL, since that is the site's primary purpose   These are the current inventory URLs: http://www.dealerskinssite.com/used-inventory  http://www.dealerskinssite.com/new-inventory The change would give something like: http://www.dealerskinssite.com/used-cars-for-sale
http://www.dealerskinssite.com/new-cars-for-sale I did some searching and could not find a solid recommendation one way or another.  If it is true that people typically search for "used cars for sale" rather than a "used inventory", then there might be benefit to including that as part of the URL... but that is as far as my knowledge got me. Please let me know your thoughts Steve