Hello everyone
I have started a new small business which currently we do only PPC marketing. We are spending roughly $1,700 per week in this medium, and would rather invest this money into getting ourselves organic. I am trying to figure out how we can best invest what money we have without stopping the PPC campaign, as we are only a month old with a limited budget ($2,000 month to spend on SEO).
Our website right now has a fair amount of content, and we are blogging 3x a week at around 700-1000 words average per blog. We have zero backlinks at the moment, or at least from what I can see on opensiteexplorer, and of course this is expected. I have used seomoz to optimize my pages, and keyword tool to figure out which keywords we want to go after. Some of the better keywords available seem like it would be very hard to get on Google first page as most of the links are authorative .edu/.gov links.
So we dont know exactly where to invest now. All our pages are optimized well via the seomoz tool, we get an A on all our pages for certain keywords. It seems to me the next step would be back links building, but I want to make sure and hire a reputable company (going to use the SEOMOZ recommended list) so we dont have issues in the future.
Before doing so I was hoping to get some input from everyone here as to what might be the best path to take on a limited budget. What are my priorities lets say if we could rank them? I should probably mention we are on facebook with 50 likes and about 50 shares via the blogs.
We are ranking on some of our keywords (only one first page on bing/yahoo, none on google), but I take this as a good sign for only having this website up for about 10 days. We have another website at first put up really quickly by a friend, then went to our new site.
Thanks for the help