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Thanks for that Ricky.

I didn't realize that by marking your answer as "good" that it was going to show as "answered" on the main thread.  Whoops.  I am still hoping for some more feedback on the off-site part.

No offense taken.  I agree with you that this site is in a sorry state.  Thanks for reminding me what I am dealing with.  Unfortunately I inherited this poorly made website and until we launch her new one it is what I must work with.

I never thought of how the text below the footer could hurt her, although it is obvious now that you mention it.   Again, it is an inherited tactic.

My only question on your feedback is about the title tags.  They are clearly there: "Philadelphia Interior Designer | Bucks County Interior Design" so what are you referring to?

Thanks so much for your time, Lesley.

Do you notice any off-site red flags/issues?

One of my clients was once in the #1 position for "Philadelphia interior designer" and other related terms, but her site has dropped significantly.  Still it is on the first page, but far from its former glory.

http://www.interiorsbydonnahoffman.com is the site.

What really confuses me is why in her home turf search of "Bucks County Interior Designer" a competitor, http://www.miriamansellinteriors.com, is above her in the SERPS.  According to OSE her competitor has a PA of 32 vs my client's 39.  My client has 35 Linking Root Domains (and some of high quality) compared to just 11 for the competition.   In all aspects her competitor looks weaker and less relevant to me.

Her site has been weak in the SERPs since May/June.

We are redesigning her site- she has a high bounce rate compared to my other interior design clients, something like 55%.

Any insights from y'all?