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Questions created by DFrey
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Getting Started: Multiple Campaigns VS Single Campaign
I'm new to Moz and am trying to determine whether to create multiple campaigns broken out into product categories or a single campaign and label keywords by product category. I figure the majority of the folks in the Moz Community are in agency space, so most probably prefer a single campaign per client. We're an in-house marketing team so we have the ability to track up to 10 campaigns but only need to track a single website. I like the idea of having the different campaigns for different product categories, but I don't want to make things overly complex either. Just because you can do something doesn't necessarily mean you should.
Getting Started | | DFrey1