I love working in the digital environment and creating innovative & creative marketing campaigns and that is what drives me to distraction but I have also achieved some considerable successes in other more traditional areas of traditional marketing and PR.

I am, what one might describe as a career marketing professional with significant marketing & business development expertise across various industry sectors including retail, professional and financial services.

Over the last 8-10 years, I have built up significant knowledge and expertise within the prepaid card sector and helped a number of companies and clients in
• developing chaos-free prepaid value propositions
• creating, defining and refining strategies to increase awareness, acquisition, usage, loyalty and retention (offline/online) and
• connecting and developing partnerships to drive success