No my client is based in the UK. I'll check for mapmaker functionality on My Business interface. Thank you!
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RE: How to make same places listings show up for variations of brand term?
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How to make same places listings show up for variations of brand term?
My client's brand name is a similar case to "Dolce & Gabbana" in terms of two names with an ampersand in between.
There is also a high number of searches for a spelled out 'and' in between, i.e. "Dolce and Gabbana" using this example.
In fact, if you perform a search for both variations, you will notice that only the first version with the "&" shows a places listing in the results. The same is happening when people search for my client.
Is there a way to ensure that different variations of my clients' brand searches display with places listings in SERPs?
Thanks.
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Controling Wikipedia info in Knowledge Graph
In a Google search for my client, the knowledge graph only displays one piece of information from Wikipedia.
The first few sentences of their Wikipedia pages along with
"Founded: 2007"However, my client's Wikipedia page also contains information on Headquarters, Founders etc., which we would also like for Google to show. (see Chanel example)
Is there a way to control this and ensure the right Wikipedia information is pulled out?
Thanks.
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RE: PPC for Luxury Goods Website
Hi Karl
If it is a brand new PPC account with no or very little history I would advise you to start bidding on brand terms only to build up your quality score. Use exact and phrase match only. Once your CPC has come down a bit do your generic keywords research and try to find keywords that are a) relevant to your brand and its target audience, b) have decent search volume and c) affordable d)are present on the landing page of your PPC campaign. You might have to select / create several landing pages for your PPC tailed for individual PPC ad groups each with its set of narrowly themed keywords.
Keywords' components like "luxury", high-end", "quality", "designer" etc may be relevant, but it depends on your product category and brand. You can also right away add certain keywords to negative list e.g. second-hand, cheap, ebay, gumtree, amazon etc, basically all the keywords that are opposite of luxury and premium.
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When did medium subscription change its limit on the number of campaigns from 10 to 5?
When did medium subscription change its limit on the number of campaigns from 10 to 5?
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