I am a passionate digital marketing professional with 8+ years of comprehensive experience. I have spearheaded a number of digital branding and promotional campaigns.
I am currently responsible for digital marketing at Kraftshala - A leading online training and certification programs for students and professionals. At Kraftshala, I am also a part of the faculty, looking after course development, training and student experience.
In the past, I have worked IPG mediabrands (Interactive Avenues), GroupM (Mindshare) and Komli media.
The brands I have been responsible for at these organisations are Spotify, Hershey's, ICICI Lombard, Kellogg's, Cipla, Vivo and Adlabs Imagica to name a few. This enabled me an opportunity to understand the sectors of FMCG, BFSI, Healthcare, OEM, Media and Entertainment.
My experience has been a combination of consumer research, brand pitching, strategy, planning, annual budgeting, analysis and operations. Additionally I have led award winning campaigns centred around programmatic, influencer and content marketing.
My experience with various external stakeholders (client agencies) has also enabled me to learn the technicalities of creative, content and social media management.
My vision and outreach is focused on developing a credible digital strategy that connects with market segments to which a offered product/service may appeal.
