Questions created by DirkC
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Image Search / sudden drop in traffic
One of our sites in Germany had a very sudden drop in traffic (starting Oct. 7th). The site gets most of it's organic traffic from Image Search. Checking in Search Console revealed that search volume for keywords increased in that period our average position is stable our click rate dropped dramatically (we double checked - searching the keyword in "anonymous mode" still showed our results for main keywords in top image positions (first 2 rows)). As an example (see attached screencopy) - keyword had clickrate of 1% (average) - dan dropped to 0.06% while the position remained stable. Germany is still using the "old" version of image search (unlike the rest of the world) - which gives the site preview rather than just the image slider when you click on a result in image search. Our first thought that this was changed - but it seems that it didn't change. Ideas what might cause this dramatic drop in click%? There have been no major technical modifications on the site for the last 2 months. thanks, Dirk GjlV8CW.jpg
Technical SEO | | DirkC0 -
Traffic drop after analytics troubles
Hi For two weeks we had an artifical low bouncerate & high pageviews/visit in our Analytics reporting. The day we corrected the bug in Analytics - our bouncerate & pageviews/visit returned to normal levels - however we saw our search traffic go down massively(-50% in sessions). The bug in the Analytics was caused by a second Analytics tag which was included in an external script which interfered with our own tag. The drop in traffic occurred just after the removal of the second script (which was only on our site for two weeks). We didn't touch our own tagging - and there were no technical changes on the site during this period, and there is no seasonal trend which could explain the sudden drop of traffic. We double checked our tagging - and the analytics tag is present & working on all the pages of our site. On the organic traffic report from analytics you can clearly see the when the troubles with analytics started & ended (artificial low bounce rate) - and that the traffic drop starts right after the reporting issue ended. Webmastertools also indicated a lower number of views/clicks, but not to the massive 50% drop. Is it possible that Google uses the measurements from Analytics for it's SERP's? Or should there be another reason, and where should we start looking? Appreciate your help! e5GmoMM
Reporting & Analytics | | DirkC0