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We have a category page that lists products. We have parameters and the default value is to limit the page to display 9 products. If the user wishes, they can view 15 products or 30 products on the same page. The parameter is ?limit=9 or ?limit=15 and so on. Google is recognizing this as duplicate meta tags and meta descriptions via HTML Suggestions. I have a couple questions. 1. What should be my goal? Is my goal to have Google crawl the page with 9 items or crawl the page with all items in the category? In Search Console, the first part of setting up a URL parameter says "Does this parameter change page content seen by the user?". In my opinion, I think the answer is Yes. Then, when I select how the parameter affects page content, I assume I'd choose Narrows because it's either narrowing or expanding the number of items displayed on the page. 2. When setting up my URL Parameters in Search Console, do I want to select Every URL or just let Googlebot decide? I'm torn because when I read about Every URL, it says this setting could result in Googlebot unnecessarily crawling duplicate content on your site (it's already doing that). When reading further, I begin to second guess the Narrowing option. Now I'm at a loss on what to do. Any advice or suggestions will be helpful! Thanks.

Should we structure it starting at the homepage with the user selecting for home or for business, that way they have to make a selection before moving further OR should we somehow differentiate in the navigation using the top menu tabs, dropdowns, etc?

For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword. My goal to reach the top of page 1 would be easy (or so I thought). I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual. In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader. Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?

We run an ecommerce company which sells machines.  After the machine is used for X amount of time, we suggest changing the blades in the machines.  We have a resource center for customer convenience. We are creating videos and content on how to change the blades in each machine. (each machine is a different process). Do we create videos and content in the resource center and link to the product page or do we beef up our content on the product page by adding that information there? 1 part of us thinks - "The new blade-changing content" is valuable to that product so buyers know the process before buying and hopefully gain some rank juice on the item pages. The other part of us thinks - Keep all resources in the resource center and link to learning resources from the product pages.  This version doesn't beef up our product pages but seems to be the logical place to hose the content on the website. Thoughts? Suggestions?