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Hello,

One of our sites has been using a domain since 2005 and is shown below.  The domain is terrible for multiple reasons, hyphens and doesn't even reflect our actual company name.  Not to mention its embarrassing when telling a customer to email us at support @ pro "dash, yes the hyphen" gift....  I wanted to change it long ago but feared it would hurt my SEO rankings.  After taking Bruce Clay's training class back in 2004, we managed to rank top 10 for most targeted keywords.  My ranking have slowly dropped over time due to neglect and decaying IBL's.  We still rank for a few targeted keywords but it was just August of 2017 we were still top 10 but something happened and we dropped out of the top 100 right before our holiday season.  We had to run Adwords and BingAds to supplement traffic this holiday season.  So I am wondering before I restart my SEO efforts should I move the domain now before trying to build new content, IBL's, etc?

I was always under the impression Google used domain trust a major factor which wasnt only IBL but also domain age.  Our preferred domain I purchased from another owner and it has ZERO links to it.  It was basically a parked domain with the "domain for sale" stuff.  I am a little nervous about moving it over because Google didnt even have it in its index.  I put up a coming soon page and hosted it on my server, same C Block, and requested a crawl from my webmaster console.  I added some text to the new domain index page and it appears Google is showing results for our old domain!  At first I thought it was duplicate content but its not Google obviously has deciphered current site is my old domain and is displaying the title and meta data from the old domain.  I have never seen this before.  Google cache shows the current domain the new domain url.

A few questions:

Will my site get sandboxed after 301 redirecting and going webmaster console move features etc?

Does this reset the trust factors?  I have read examples in my research where some people say it only took a few weeks and everything was back to normal and others that have said it took years.

Any experience or insight is greatly appreciated.  I am currently relearning SEO and going over the SEO tutorial articles provided on moz.  Thanks again!

New Domain - matches our company name, no hyphens, better branding

http://www.giftbasketpros.com/

Google index

https://www.google.com/search?q=site%3Awww.giftbasketpros.com

Current Domain, since 2005, has ranked well for years until this summer

http://www.pro-gift-baskets.com/

I think the miscommunication was from my original post where I posted "Does domain trust reset"   I can see how someone would read that as trying to circumvent a penalty.  I meant on a new domain with no history and no index.  My current domain whether its penalized or not has ranked for years so I am very confident this issue can be resolved.

My first step is learning about the disavow tool.  I have never used it but did notice a big quantity of links which according aHrefs was discovered in August.  691 to be exact on August 17th by some spam blog. I did not buy or ask for those links.  I am assuming the disavow tool was made for this type of spam.  I will review my Google backlinks first and disavow any garbage then update my content and try to build good links to it.

There are many things I need to do, years behind.  My site isnt even mobile ready yet.  That project is slated to be finished by March.