Hi, I analyzed both pages with OSE:
Me: Page authority 22, Domain Authority 20, Linking Root domains 4, Total Links 489
Competitor: Page authority 20, Domain Authority 8, Linking Root domains 1 (the domain itself), Total Links 5.
The given Keyword is part of both urls and and the first part of the title tag and in the content of both pages. I am writing at least one article for the topic per month with all my SEO-knowledge (which ist obviously quite bad...)
While this site has only one article on the front page and contains 6 pages all in all (Impressum, Contact details...)
Well, I jsut dont get it why this page which is only set up to rank high and to sent people to an ajacent AmazonStore is ranking so well (Pos 3). I am an Pos 6.. It has no external links at all and no good content.
Looks like a panda has to come again and eat the damn website...