I think part of the problem you're seeing Michael is due to Google's preference for fresh content. It's more prevalent in some industries but I have noticed the rankings boost you get from it is temporary. It degrades over time.
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Posts made by DonnaDuncan
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RE: Newly designed page ranks in Google but then disappears - at a loss as to why.posted in Intermediate & Advanced SEO
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RE: DA/PA Fluctuations: How to Interpret, Apply, & Understand These ML-Based Scoresposted in Link Explorer
Putting a range around the DAs where fluctuations will be most felt (10-40), helps and makes sense, but I also saw 3-15 point differences in DA this update at the higher end of the scale.