I recently started working here and I have noticed that google is ranking some pages over other for the main key word.
Example:
We are ranking on page one for ATV tires for this url http://www.rockymountainatvmc.com/t/43/81/165/723/ATV-Tires-All
I thought google would pick
http://www.rockymountainatvmc.com/c/43/81/165/ATV-Tires since it is higher up in the folders.
I Have a couple reasons why the are picking the other one. Mostly from link signals from one other site and footer link.. Any other thoughts.
If we want google to rank the second url instead what would you suggest?