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I am currently on top of SERPS but am worried about some of the links being built by my seo company. We add loads of content to the site which I think is fine.  We have somebody working on the on page and tech side of things which I think is fine.  However I am still paying an seo company which basically builds links for me. Because I am in top spot for many terms I am nervous to turn it off.  However I am also nervous that one day I will wake up and we will have been penalized!  They do not build many links and they are convinced that google still want to see a varied link profile.  If I stop paying then some of the ‘better’ or higher PR sites will no longer have a link to my site and will therefore drop off.  We do have a great site with great content so I think we do many things well but I am nervous that these paid for links will be the death of me if I am not careful. The question is do I get rid of the link building and risk the drop?  Or is a small amount of links just to keep the link profile looking Ok and not overdoing it the right move? Thanks a lot. Dave

I have ended up with several hundred sites which I purchased off the seo company I use as they went belly up.  I purchased them as I had spent a small fortune buying links for the years and I thought that if they went under all my links would be lost. When they transferred the sites into my accounts in go daddy the owners names changed to one owner!  Therefore google either know that I own them or at the very least know that only a few people own them as I had four go daddy accounts. Previously they were all registered to different people.  The registrar details have since been changed to various owners but I guess the damage is done.  I have gone from pos3 pg1 to pos3 pg2.  I ranked highly for lots of terms and they have all dropped. I don’t want to be using black hat techniques and my intention was to continue to build content on these sites with a view to adding links to other relevant sites in the future. Not all of them link to me and they do link to lots of other sites that the seo company did work for  To be honest my only concern short term was not to loose the links.  Now I feel the links are considered worthless by google and I don’t know if I should keep the sites or throw them away! I think all the sites need redesigning and updating and this is what I intended to do.  However now that google have seen that they once were owned by one person have they become worthless?