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Drug rehab marketing SEO marketing agency in the addiction treatment industry. Behavioral Health Network Resources leads generation for substance abuse centers educating on Google AdWords, Legit Script and PPC. Individuals Seek treatment must be careful due to legislation that started in Florida. Look for specifics on opiate, alcohol, and prescription drug addiction treatment. Be sure to research several different centers. The are many laws pertaining to addiction treatment providers on how they can obtain clients. These national laws started with Drug Rehabs in Florida. You may also consider on-site visits and evaluating their staff. You want master level clinicians providing the medical care.

Addiction Treatment center marketing, or rehab marketing encompassing proper website development and structure, search engine optimization (SEO), building high quality back-links, citations, Google My Business, social media marketing including Facebook and LinkedIn, understanding Google Analytics, utilizing call tracking, and much more.

Drug and alcohol addiction treatment centers need a better understanding of marketing. Taking any short-cuts in their marketing will cost them dearly in the long run. They must get away from the short-term solutions to their long-term problem of maintaining a high enough census.

What is Proper Website Development and Structure

Behavioral Health Network Resources focuses on Addiction treatment center website development is the #1 mistake made by treatment centers in their marketing. This is where many take the lowest bidder to save a few bucks. This paramount decision costs them $100,000' of dollars. This is due to the fact that poor website structure causes Google to do several things. Some of these things include penalizing the website, and, or no crawling of the website. Addiction treatment centers put marketing dollars on top of a poor website that is getting penalized by Google. Some of the important factors to look for can be found in this article Poor Website Structure Hurts Rehab Marketing https://www.behavioralhealthnetworkresources.com/blog/website-development/.

What is Drug Rehab Search Engine Optimization, or Drug Rehab SEO?

Drug rehab SEO is one of the most important aspects in web marketing. There are 10 organic positions on page one of Google. The first three slots get 67% of the click troughs on search terms. Google does not give a playbook demonstrating exactly what to do for SEO. This why you need an SEO specialist and even more a drug and alcohol addiction treatment industry SEO specialist. Many addiction treatment center marketing strategies use black hat methods. While these will show a short lived increase in rankings, Google eventually finds out and penalizes these strategies.

Search engine optimization takes time. Any reputable addiction treatment center marketing company will explain this fact in depth. SEO is like a watch. There are a lot of moving parts underneath. Some of these parts include;

1. SEO title contains key word
2. Length of SEO title
3. Focus keyword appears in the URL
4. Only use a focus key word once on entire website
5. SERP descriptions
6. Title tags H1, H2, H3, etc...
7. Word count, long-form 1,200 words or more works best
8. Key words placed properly
9. Pictures formatted correctly with ALT attributes with key word
10. Focused key word appears in the first sentence
11. Key word density on page
12. Key word in sub headings
13. Meta description length
14. Outbound links
15. Internal links

This is why working with a addiction treatment marketing specialist is critical. This is only one portion of search engine optimization. In addition you must have an addiction treatment center marketing SEO specialist that knows how to build high rated back-links that tells Google you are an authority in the drug rehab space. This company will charge approximately $2,000 - $5,000 per month depending on the number of search terms. This is well worth the investment because there are 1,000's of calls generated for key search terms.

Why High Quality Back-links Are Important for Drug Rehab Marketing

Once you have proper website development in place and SEO you need to build high quality back-links back-links. These are critical because this is what Google uses to judge you against your competition. This Google Juice links tells Google you are an authority in the drug and alcohol addiction treatment industry. again, here is where you get tremendous value from an addiction treatment center marketing specialist.

What Are Citations for Addiction Treatment Center Marketing?

One of the most over-looked areas in addiction treatment center marketing is citations. Citations are listings across the web with listing websites. These are listing on drug rehab resources websites. These are listings on Bing, Yahoo, MSN, Yellow Pages, White Pages, and many more. On these websites you must list your addiction treatment center. The critical area to pay attention to is the NAP. This stand for name, address and phone. These all must be exactly the same on all sites starting with your google My Business listing. Google is looking to make sure you are the exact company on all platforms. Google uses this to make sure you are a legitimate business, and that you are an authority in the drug and alcohol addiction treatment space.

The Important of Addiction Treatment Center Marketing Using Google My Business

Google My Business is an extremely important component for addiction treatment center marketing. On page one of Google there is what is called the Google 3-Pack. This is the maps listings. There are only three on the page. It is critical for addiction treatment centers to achieve this highly rated goal. Local search has become paramount in our industry. The Google maps get many click troughs. There is a big chunk of real eastate to be had, you can see from this example https://www.google.com/search?q=Behavioral+Health+Network+Resources,+6220+SW+15th+Ct,+Pompano+Beach,+FL+33068&ludocid=5790102525608441099.

In order is get to this golden egg there are many things that need to be done. Here are some of things that must be done;

1. Set-up a G+ account
2. Completely fill out all required fields
3. Add pictures formatted correctly in all areas
4. Continue to add pictures on a regular basis
5. Post articles on a regular basis
6. Social Media is a Must for Addiction Treatment Center Marketing

It is imperative that addiction treatment center marketing includes social media in the marketing mix. LinkedIn has 550 million users and Facebook has 2 billion users. Drug rehab lead generation must get the message in-front of these audiences to not only generate leads, but to also increase their SEO efforts.

Any marketing company better be able to clearly demonstrate their ability to perform social media marketing in the addiction treatment industry. Behavioral Heath Network Resources clearly demonstrates this with this social media activity on Facebook, LinkedIn, Twitter, G+ and many more. Our audience includes 30,000 LinkedIn level one connections, 50,000 LinkedIn group members, 15,000 friends on Facebook, 60,000 Facebook group members, 12,000 Twitter followers, 6,000 G+ connections and and an active email database of over 40,000.

In order to do this successfully they must understand the secrets, tricks and back-doors of these mediums. Facebook and LinkedIn have placed algorithm changes that drastically effect the business profiles on these mediums. They are serving less ads from the business profiles. The power of these mediums is in the personal profiles and groups. The algorithm changes did not effect the personal profiles or the groups. You can get more information on social media marketing by reading Drug Rehab Lead Generation Vs. Social Media.

Understanding Google Analytics for Addiction Treatment Center Marketing

Google analytics plays a critical role in drug and alcohol addiction treatment marketing. Looking at the analytics on a daily basis provides valuable marketing intelligence. This metrics can tell you what content is clicked on the most, how long individuals are on your website, where they are clicking after they enter your website. This is valuable information that will guide your addiction treatment center marketing strategy and one of the reasons we included in our article, Top Three Rehab Missing Links Losing Revenue.
Call Tracking Metrics is a Must for a Drug Rehab Lead Generation Strategy

Call tracking provides invaluable information on several levels for addiction treatment centers. It can record your calls so you can determine if your staff is the reason the conversions are low. This is also a metric that definitively tells you where the calls are coming from and what they clicked on to generate the calls. This is a critical gauge addiction treatment centers can use to determine what marketing is producing the best ROI. This is an inexpensive component that is a must be included in the rehab lead generation strategy. If you don’t have it you can check it out by clicking here.
Answering the Question, What is Addiction Treatment Center Marketing?

Addiction treatment center marketing involves many aspects and is a complicated process. With the proper expertise employed the small centers can compete with the big boys. Give Behavioral Health Network Resources a call at 561-235-6195 for a no obligation consultation on your addiction treatment center marketing. Sober homes West Palm Beach