Questions created by dschapira
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Best Way to Consolidate Domains/Rankings After Purchase of Competitor
One of my customers is buying a competitor. The competitor has a site that usually ranks just 1-2 spots below the main site that we manage for them (our site has been up for about a year, and their's is 15-years old). I am wondering what is the best way to consolidate the rankings/websites to take advantage of the purchase of the competitor's web assets. I would love to leave both sites up and just get 2 top-25 links to our products, but with no more marketing being done under the competitor's name, I assume their rankings will degrade. Would a basic 301 re-direct on a page-by-page basis be enough to 'steal' all of the juice their domain name/site has built? Is there some other method of using an older domain to boost the rankings of a newer one (I am assuming they only rank as well as we do because of how long they've been active - all of our metrics are better than theirs across the board). Thanks for any help/advice the community here can provide!
Competitive Research | | dschapira0 -
How do I redirect non-www to www in IIS?
There is a lot of talk about this all over this site (and other's), but just about every solution mentions using the .htaccess file, which is only a solution for Apache. My sites are in a shared windows environment, so that won't work for me. I have access to the IIS manager for the server, and have several page-level redirects in place. My issue is that I cannot find a clear and easy way to re-direct my root (domain.com) domain, to my preferred specific domain (www.domain.com). I found a few articles online relating to a URL re-write module for IIS, but am not sure if I will be able to install that on a shared web server. Is there another way to accomplish my goal of not having 2 indexable versions of my site? I have rel-canonical tags on every page, but would prefer a more trustworthy and established solution. Thanks for any help you can offer. -Dave
Technical SEO | | dschapira0