OK so I am putting together a list of questions to refer potential clients to.
The purpose of these questions is to:
1, Help them understand the difference between "just give us your keywords and we will make you rank" seo and the full range of options that are advocated here on seo moz. ....
2, Get them to see that there are different levels of involvement that are available for different aspects of a campaign and give them ideas and options on how much input they want to have as well as make them see that we can help them with even the stuff they are gonna do themselves or do it for them with there input and permission.
Thats where things get a bit confusing I was thinking of having a list of fifty linkbuilding/linkbaiting techniques and check box options beside each one so that they can read a little bit about the particular technique ie forum participation for example and then see how they felt like that related to there industry , wether they would want there staff to do it with some training from us wther they would want us to help them find the right forums and show them how to link back and to which page, or wether they would just want us to handle everything or simply not feel that that was right for there business ..
then they would move on to the next thing ie video creation or user generated content
and in the end we would have a big list of things to discuss with them and they would have a better understandiing of how much there is to good seo and what might work for them and also how we could help them and how a relationship/ partnership might look
I would love some feed back on this is it possible will it help us to build trust with potential clients (which is diffucult for a new biz in this industry) how would you lay it out would it be a usefull resource for other seo companies etc
thanks so much seo mozzers this forum is awsome and i know you will steer me in the right direction
oh ps this would be something we would keep on our site