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Danielle has over 8 years of experience as a consultant in the digital marketing and web space specializing within a range of industries including pharmaceuticals, publishing, and non-profits. As a Senior Analytics Lead, her focus is to guide clients in planning and executing measurement strategies to ensure that progress towards their business goals can be tracked and improved across their complete digital presence using well defined objectives, goals, and KPIs with the aim of providing analysis with actionable insights and recommendations. As a senior and founding member of the team, Danielle is also responsible for mentoring new and junior hires as well as exercising thought leadership and contributing to the evolution of the Digital Strategy and Analytics practice at Velir. Previous to this role, Danielle held the position of Solutions Architect, which provides her with a unique perspective on web strategy through her expertise in creating detailed specifications from both technical and business requirements.

During her time at Velir, Danielle has worked with Bayer CropScience, Spencer Stuart, the Robert Wood Johnson Foundation, Infoma Business Intelligence, and The Commonwealth Fund, among others. She has a Bachelor of Arts from Mount Holyoke College in Computer Science and English and is Google Analytics and Tealium certified.