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I'm trying to find a guide or how to for using instagram for social media marketing. While there are many guides and articles out there talking about strategy I haven't found any that talk about the 'nuts and bolts' of how companies and brands use it. For instance, I manage social media for a $2B corporation, Instagram appears to only really work as a mobile app. My company's social media policies prohibit me from creating an official corporate account on my personal phone, and there do not appear to be any practical desktop or cloud based solutions to using Instagram. So how do big brands like Frito Lay and Starbucks manage these accounts on a day to day level?

We came across today some very strange forum postings. Essentially they look like some nonsense text followed by a list of "adult" terms. In the middle of the list, completely randomly and strangely our brand terms appear in the list. There are no links to anything. The only thing I can think of is that someone is trying to make our brand terms algorithmically associated with questionable "red flag" terms in the eyes of search engines. I have no idea why else this would be happening. Could this be a case of some kind of Fiverr negative SEO attack? Is there any risk? Doesn't seem like anything we can do about it...

Our company is no longer offering a series of products, much to the disappointment of our SEO team since we've spent a long time building up the pages and getting them ranked organically. The pages all have decent page rank and in some cases rank #1 for the primary keyword. We have a sister company that we acquired a year ago and they still offer these products on their website. They are a completely separate company with their own website which existed long before we acquired them and we have nothing to do with their website. Our team has proposed that rather than take down the URLs on our site for the products we no longer offer, to put a message saying something like "sorry we don't offer this anymore but you may be interested in this.." and then link to our sister company with anchor text so that they can get some benefit from our SEO efforts if we can't. The question/issue is how should we do that since there will be a lot of pages from the same domain, about 20 pages, all linking to a few pages on a different domain. Should the anchor text be varied unbranded or branded? On the one hand I think if we change up the anchor text used to link to another page many times from a single domain that looks strange and transparent to google. On the other hand unbranded text would be the better descriptor for users since we are deep linking to the product not the homepage of the other site.

I got a new rank report today. For a lot of keywords in Yahoo and Bing it is saying things like >49 etc. When I hover over it, it tells me that these are new keywords for me that I didn't rank for before. When I look at the historical graph for those specific engines though it just shows me going back at the same position historically. For example like position 17 going back many months without change. Can anyone tell me what is up with that?

I'm trying to keep this a generic example, so apologies if this is too vague. On my main website, we've always had a duplicate content issue. The main focus of our site is breaking down to specific, brick and mortar locations. We have to duplicate the description of product/service for every geographic location (this is a legal requirement). So for example, you might have the parent "product/service" page targeting the term, and then 100's of sub pages with "product/service San Francisco", "product/service Austin", etc. These pages have identical content except for the geographic location is dynamically swapped out. There is also additional useful content like google map of area, local resources, etc. As I said this was always seen as an SEO issue, specifically you could see in the way that googlebot would crawl pages and how pagerank flowed through the site that having 100's of pages with identical copy and just swapping out the geographic location wasn't seen as good content, however we still always received traffic and conversions for the long tail geographic terms so we left it. Las year, with Panda, we noticed a drop in traffic and thought it was due to this duplicate issue so I added canonical tags to all our geographic specific product/service pages that pointed back to the parent page, that seemed to be received well by google and traffic was back to normal in short order. However, recently what I notice a LOT in our SERP pages is if I type in a geographic specific term, i.e. "product/service san francisco", our deep page with the canonical tag is what google is ranking. Google inserts its own title tag on the SERP page and leaves the description blank as it doesn't index the page due to the canonical tag on the page. Essentially what I think it is rewarding is the site architecture which organizes the content to the specific geo in the URL: site.com/service/location/san-francisco. Other than that there is no reason for it to rank that page. Sorry if this is lengthy, thanks for reading all of that! Essentially my question is, should I keep the canonical tags on the site or take them off since Google insists on ranking the page? If I am ranking already then the potential upside to doing that is ranking higher (we're usually in the 3-6 spot on the result page) and also higher CTR because we can get a description back on our resulting page. The counter argument is I'm already ranking so leave it and focus on other things. Appreciate your thoughts on this!