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Thanks Kyle and Dirk. Just to confirm our website address is http://www.quercusliving.co.uk. I will however have a look at the page speed time.

Our current website was launched end of 2014. Since then we have been very ethical with our content marketing & link building approach. The website content is very original including all categories and product pages. Sine the launch we have added quite a lot of useful content to the website in terms of buying guides and knowledge centre. The website has acquired links from very ethical bloggers sharing our content and linking back to our content pages(knowledge centre) instead of the category or product pages. We're currently working with quality content writers/bloggers to produce inspirational and useful content targeted to our audience.

The website is still not ranking to its potential as compared to some of its competitors who are not doing anything at all. I'm struggling to see if there is an issue with my strategy and whether the approach needs changing.

Also, opensiteexplorer is not showing the correct data for backlinks since its launch. There are however much more links acquired than shown by moz. To be accurate moz is only showing 10% of the links we have acquired till now. The links are from highly reputed bloggers, magazines and industry portals.

Any thoughts would be much appreciated.