Questions created by ElBo913
-
Failed microsites that negatively affect main site: should I just redirect them all?
While they are great domain names, I suspect my 7 microsites are considered spammy and resulted in a filter on my main e-commerce site for the important keywords we now have a filter blocking from showing up in search. Should I consider it a sunk cost and redirect them all to my main e-commerce site, or is there any reason why that would make things worse? I've fixed just about everything I can thinking of in response to Panda and Penguin, before which we were on the first page for everything. That includes adding hundreds of pages of unique and relevant content, in the form of buyers guides and on e-commerce category pages -- resolving issues of thin content. Then I hid URL parameters in Ajax, sped up the site significantly, started generating new links... nothing... I have tons of new keywords for other categories, but I still clearly have that filter on those few important head keywords. The anchor text on the microsites leading to the main site are typically not exact match, so I don't think that's the issue. It has to be that the sites themselves are considered spammy. My bosses are not going to like the idea because they paid for those awesome domains, but would the best idea be to redirect them to the e-commerce site?
White Hat / Black Hat SEO | | ElBo9130