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Good stuff. Thanks Steve!

Does anyone have empirical data regarding the pattern in which a consumer shops for an item? I would like to find some information regarding whether consumers search for a product first then find a place that sells it or the opposite. I tend to see the organic SEO net focusing more upon company name visibility and not, say for example, the top ten products they sell. It is not always the case but I see with bigger and bigger companies that they seem to rely more heavily upon company name recognition.

Any thoughts?

Thanks for the input. I think I will keep it as one site.

Very good points. The domain authority was what was concerning me. Thank you for your input. I can live with the structure either way. I was wondering if I might be missing something or if there was a "big plus" that would make it worth doing.

Thanks for the quick response. I agree completely. What are your thoughts as far as breaking up an 80 page site into 4 20 page sites?

Are subdomains beneficial? I have a client with 4 stores. As it stands, they use one domain, www.mainpage.com/store1, www.mainpage.com/store2, etc. Are there any big benefits to making these subdomains like store1.mainpage.com, store2.mainpage.com?