Geoff is a dynamic, persuasive, take-charge accomplished Executive with a proven track record in achieving business results by developing strategic plans, identifying new markets, developing products and business processes. His career has afforded him to gain experience in the retail, education, franchising and lifestyle events sectors. However his passion lies in the travel and tourism industry, and his 25 years of multi-faceted experience in local, regional and global Tourism has afforded him the opportunity to understand the challenges of this ever changing industry from an entrepreneurial, non-profit organizational, tourism developmental and corporate point of view.