Welcome to the Q&A Forum

Yes this is a great technique. Splitting up remarketing lists in segments in general is a great idea.

Curious, do you have a certain strategy working you would advise for display network (not remarketing)?

For me, the section I use heaviest in display network is the exclusions (any really).

Have been putting phone in various other tags for ages, but somehow your obvious "extension" to put it in of that never hit me. Thanks!

Using remarketing on thankyou page for quote requests. Goal is to improve quote to sale ratio.

The advertising says thank you for considering us. We want to be your best choice in price, quality and service whatever it takes. So do contact us if you feel we can do better.

(freely translated from Dutch)

We noticed decrease in quote to sale ratio's for one client and the above is our response as of this month.

First results show quote to sale percentage has improved from 30% to 36% but again do note this is our first month of testing this strategy.

Thank you for the remarketing to content pages idea. Will give it a shot for sure.

About hidden psychology in pricing, why don't you give round numbers a shot in a conversion test (ie. $100 instead of $99 or $97)... Nobody is doing this anymore and Dutch biggest supermarket is getting surprising results now testing it (them testing it in itself is nice to know).