Welcome to the Q&A Forum

Thanks Netrepid - that might be a last resort in order to just boost up the internal page, but at this stage I'm trying to get to the bottom of why the homepage is ranking so poorly and why the internal page is ranking better. Once we understand what the issues here are then we can probably put together a better plan to optimise and fix both of the pages.

Hi Sheena,

I'd like to post a direct link but I've been told that it opens you up to getting a lot of contact from agencies/freelancers looking for new biz (not a bad thing though!). Also, I recognise that some competitors may have their eye on the forum so we'd just prefer to keep it private at this stage - at least until we figure out the issues!

Would it be OK if I PMed you with info in case you might be able to see any glaring issues on the site upfront?

Cheers AMHC,

I took a look at the trust flow and I see that our competitor does have a slightly higher trust flow than us. However, the trust flow of our internal page (which ranks higher than our homepage) is 17 whereas our homepage is 23. Taking into the fact that the On Page Grade and the back link profile for our internal page is much lower than the homepage, it's really confusing as to why it might be ranking higher. Any other thoughts on that?

Hi Community,

We've been struggling with the search engine ranking of our SEO optimised homepage for a number of months. I'm going to provide an overview of the page stats in hope that somebody might have a suggestion as to what the problem might be or where we should be focusing our efforts. I have also provided the stats of our main competitor as I have no idea why they are ranking so high based on the stats provided:

URL in question: https://mysite.com

• On Page Grade for our targeted keyword: A
• Domain authority: 36
• Page authority: 45
• Root Doman Links: 57
• Total Links: 634
• SE Ranking: #17

Competitor URL in question: https://competitorsite.com

• On Page Grade for same targeted keyword: A
• Domain authority: 32
• Page authority: 43
• Root Doman Links: 28
• Total Links: 919
• SE Ranking: #1

Another strange this about our homepage is that a second tier page on our site is actually ranking higher in the search ranking for the Targeted Keyword (#9), even though this page has not been optimised and has an On Page Grade of F.

Does anybody have any suggestions of what we might be overlooking or what the issue here might be?

-JF