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PROFESSIONAL EXPERIENCE
• All online marketing initiatives for a brand new website in the music publishing industry.
• Set up Google AdWords advertising campaigns including keywords and campaign filters for future marketing opportunities.
• Social media platforms on current topics, trends, and tips in the music industry.
• Responsible for executing digital advertising campaigns in addition to assisting with the development of digital marketing strategies.
• Used Google Analytics to track the effectiveness of social media initiatives. That all blogs, videos, and emails are sent out promptly.
• Executed daily email marketing communications and generated customer awareness of key sales promotions and new product launches Marketing Coordinator.
• Enhanced SEO of the website taking the site from to manage sales team training in CRM and email marketing strategy.
• Increased sales segmenting and focusing on marketing strategies.
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Running PPC campaigns
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines