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I have a question regarding keyword selection and the difficulty score. I get the idea that you need to temper your desire to go after keyword phrases that generate lots of traffic with the reality of competition for that keyword, which is conveyed by the difficulty score. But how do we know when the difficulty score is too high? And isn't this relative to a website? If my website is in the top 1% of traffic, can't I go after more difficult keywords than if my traffic is in the top 10%? Are there guidelines or best practices to help with this decision? How do I know whether my website is "strong" enough to compete for a keyword that has a high difficulty score. If we already rank on page one of Google for numerous keywords with difficulty scores of 50 or so, is that an indicator that we can try to rank for other keywords with a difficulty score of 50? When do we know that we can start trying to rank for more diffcult keywords?