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Hello, My company has four websites in the same vertical and we're planning to integrate them all on our main company site. So instead of www.siteone.com, www.sitetwo.com, www.sitethree.com, etc. It would be www.branddomain.com/site-one, www.branddomain.com/site-two, etc. I have a few questions... Should we redirect the old domains to the new directories or leave the old domains and stop updating them with new content... Then have the old content, links, etc. 301 to the same content on the new site? Should we literally move all of the content to the new directories? Any tips are appreciated. It's probably pretty obvious that I don't have a ton of technical skills... my development team will be doing the heavy lifting. I just want to be sure we do this correctly from an SEO perspective! Thanks for the help, please let me know if I can clarify anything. E

My editorial team won't budge with their headlines which are excruciatingly vague ... But I have managed to convince them to let me optimize the title tags and the URLs. Is this sub-optimal or are there some benefits to having a title tag that varies from the page headline or what our dev team calls the "reader friendly" title? For example... Their headline: Increase Your Retirement by 20% with This Safe, Simple Strategy My title tag: Compound Returns: How to Increase Your Retirement 20% Thanks for the help, E

Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.