Welcome to the Q&A Forum

I was born and raised in Erie, PA. I grew up on the beach where building bonfires, wandering around the great outdoors, and playing music occupied my time. I graduated from Penn State University with a Bachelor of Arts degree in Communication Arts and Sciences and a minor in English. After college, I immersed myself in the world of journalism. Under strict deadlines, I wrote feature stories on anything from music, to politics, to organic food. I earned my own column “Outside Voices” after my writing gained popularity for its visceral depictions, bold tone, and offbeat poignancy. Through the editing process I developed a nearly crazed stick-to-itiveness, vigilance even in the wake of sleeplessness, and order in the midst of madness.

Since the inception of Ethos Copywriting, I’ve had the opportunity to work with a diverse set of clients—from artists to financial advisors—and write on a wide range of subject matter—from “placemaking” to metal finishing. I’m working fervently to assist more businesses and their customers by accelerating the content composition phase. I compose creative, conversion-focused, search engine optimized copywriting by researching target-audiences, the industry at hand, and their products. Moreover, I utilize market research and analytics to create content marketing and conversion strategy that results in stronger brand awareness, improved advertising, and optimization. Finally, I aim to seamlessly coordinate projects in order to stimulate effective workflow, generate authentic social media campaigns, and tailor content to the brand.