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I'm currently creating a 404 error page for my site and I noticed that a similar site uses some sort of code to automatically generate a meta title. Is this useful? For instance type in electrolux.com/john This page does not exist but in the title you'll see John | Electrolux How can i do this on my site?

I do SEO for an online store that sells vacuum cleaners. I write a lot of articles for yahoo, hub pages, etc as well as promoted press releases. But I'm looking to get some more unique links. I'm looking for any tips I can get. I've done tons of directories that have actually got a couple keywords on the front page of google but I'm looking to shy away from link directories. I write a few articles every week. I also try and create new social networking sites for the business. Does anyone have any new ideas?