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We haven't made any significant changes to our website, however the pages that google has indexed for our critical keywords have changed to pages that have caused our SERP to drop dramatically for those pages. In some cases, the changes make no sense at all.  For example, one of our terms that used to be indexed to our homepage is now indexed to a dead category page that has nothing on it. One of our biggest terms, where we were 9th, changed and is now indexed to our FAQ.  As a result, we now rank 44th. This is having a MAJOR impact on our business so any help on why this sudden change happened and what we can do to combat it is greatly appreciated.

We are working with a company on re-platforming our website.  On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s.  I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.

I know I can use the site: query to see all the pages I have indexed in Google, but I need a listing of just the URLs.  We are doing a site re-platform and I want to make sure every URL in Google has a 301.  Is there an easy way to just see the URLs that Google has indexed for a domain?