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I think you need to ask yourself this: If you were doing this type of "shady" PPC marketing like your competitor is, and they found out about it, do you think they would be so kind as to not turn you in?

I concur, Xenu is an extremely valuable tool for me that I use daily. Also, once you get a list of all the URLs on your site, you can compare the two lists in excel (two lists being the Xenu page list for your site and the list of pages that have been indexed by Google).

I like using Keyword Spy (keywordspy.com) and I'm pretty sure its a lot cheaper than Compete.

What's the best keyword ranking report tool that anyone is using currently? I have used CuteRank (booo), Rank Tracker, SEOBook.com Rank Tracker, etc. Cost isn't an issue - I'm looking for a free or a paid tool.

I need to be able to export resutls in PDF and Excel format.

Thanks for the feedback!

I also like to use Keyword Spy (www.keywordspy.com). It helps me see keywords my competitors are using. That's always a great place to start.

I agree with this completely. Lowercase with hyphens is my preference. Some E-commerce  companies (let's use Volusion as an example), give you the choice to use hyphens or underscores in a product's URL. This is nice and they even offer you the ability to write what the URL will be under the "Short TItle" option. However, this "Short Title" option is what will show in your URL AND the link text for a "Related Product" listing on the site. So if I want the link text to look normal when someone sees a Related Product link, I have to capitalize the text I put for the "Short Title" which will then cause the URL to be in Caps as well. This is a pretty significant flaw in their system and I have alerted them to the problem numerous times. Hopefully they will get it fixed soon.