I experience different results: when the brand name is in front on the title like "Brand - Tag Line" and you search for "tag line" google modifies the title to "Tag Line: Brand" which is quite annoying for me.
I tested for a couple of month "Brand - Tag Line 1 | Tag Line 2" and searching for "tag line" didn't produced any title change, yet I hate the way the pipe looks on the title, so we decided to move back to "Brand - Tag Line" and well, stand whatever google decides to modify.