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With our e-commerce store, we can customize the URL for the product categories, so we could have: http://www.storename.com/product-category-keywords/ or http://www.storename.com/product-category-keywords.html From an SEO standpoint (or even from a "trying to get links" standpoint), which would be better to have? I feel like having a *.html category page would be easier for link building, but that's just my personal feelings. Side Note: Our product pages are: http://www.storename.com/product-name.html Thanks in advance