Questions created by Fennzil
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Sudden big drop for keyword ranking this month -Numerous possible factors... which is most likely?
Hi I have a fairly new site (domain around 1 year and 6 months old) and in December it was sitting on Google's second page for our main keyword "cv writing service" In late December we had a couple of stories picked up by the press and got some really good contextual links from a handful of well known media sites with DA60 and above. Naturally I thought this would have a positive effect on our position for our keyword so I checked and was shocked to see that the site is now sitting on page 4... A drop of 2 pages Also my site has dropped one point in DA on the Moz open site explorer I have some possible theroies for the drop but would really appreicate if anyone could point me in the right direction for the possible cause of this drop and what I need to focus on to fix tihs issue. Theories.... I made some big changes to the copy of my homepage and aboutapge a few weeks before the stories were picked up - although the copy is still similar content and optimised for my keywords I had some early SEO work done by a freelancer in the early days and I now realise that a lot of the links are very weak and on quite poor looking sites (although they are not flagged as spammy in OSE, I think they are spammy) The story that got picked up by the media was slightly off topic - it was about jobs rather than CV's - could this make google think that my site is not relevant? Prior to these stories being picked up - we took a short break from link building for a few months due to resource issues So if anyone knows if any of these factors are likely to have caused the drop I would be grateful to know! Thanks Andrew
Link Building | | Fennzil0