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Hey guys! I've got a quick question: We are getting some guest posting opportunities with a few big sites in our space...
In those guest posts we will also have to chance to link back to 1-2 articles of ours and to our main site. Should I use UTM parameters to track how many clicks we get or will this in any way negatively affect our SEO benefits? Hope you guys know what I mean. I found tons of articles on this but mostly about inbound links... which isn't the case here. Thanks in advance 🙂

Hey guys! I'm trying to optimize for a keyword that includes a mutated vowel (ä for example). In the URL I simply put it as ae (which most sites that I checked do). For whatever reason it says the keyword is not used on the site at all - which isn't true. Is this a known problem? Haven't found anything in the forums. Thanks for the help. Florian