I've read in the past that geo-targeting is about 85% to 95% accurate. That's the short ball park answer.

While search engines are getting better at geo-targeting, I'd say that right now it depends on how specific of a market you're targeting. Done on a national, state or (major) city level and it's going to be pretty accurate to about 95%. If you're narrowing down on specific zip codes, or using custom shapes you will see clicks from non targeted areas.

Totally agree Roger, that setting is only good for those humongous campaigns with tons of data points. To circumvent the issue, for smaller campaigns I sometimes:

Start/run campaign entirely on basic/default settings. Even ad rotation. Days. Bids. Everyything. No smart anything. Everything bare bones basic, as if I were dealing with the Adwords interface from pre 2005. Then once enough data has collected I automate things one by one. Nothing beats the pure raw data in the beginning to give a better picture.

I can think of several things you could do, and depending on your campaigns, one or a combination of these could work for you:

1. Change the Ad Schedule settings and use "Bid Adjustment" to be more/less for desired days.
2. Change your Ad Delivery settings to Optimize for conversions. Let Google naturally automate this for you.
3. To create a hard daily budget for each set of days, run two separate campaigns with specific days in the settings. (I don't actually recommend doing this unless the other settings don't help you accomplish what you're looking for.)

Client has two website addresses:

• Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL.
• Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it.

This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A.

I'm thinking going forward, I should:

• Move all the content from Website B to Website A.
• Setup Website B to permanently 301 Redirect to Website A.

Is that the best course of action?