SEO theorist and translator of Google noise! I've spent years following SEO and trying to interpret Google 'suggestions' into practical actionable outputs.

I don't where a hat, if I did it would be made of straw because its organic and natural. I would welcome a world without backlinks.... real consumers do not care for backlinks, they don't give kudos through anchored hyperlinks or backrubs! They socially share, tweet, like and so on!